1017 ALYX 9SM

“I didn’t feel as an outsider, but I think the thing with me was I didn’t negate my background of coming from streetwear or being really into rap music”

-Matthew Williams, 1017 ALYX 9SM designer.

picture: https://www.nike.com

Designed by Matthew Williams, Alyx could be considered one of the most inspiring Street Wear brands on the scene right now. Named after the two years old children of Williams and inspired by the style of his wife, Jennifer Williams, Alyx reached the success quite easily thanks to its style, that Williams like to call “Modern classic.” The subculture influence is clear to see, as the designer was deeply influenced by the skate and rap culture of California, but also by Berlin’s techno music.

pictures: www.vogue.com

MUST HAVE FROM THE BRAND:

The rollercoaster inspired belt.

The influence of this belt in the world of fashion is massive. Also Dior collaborated with the designer to recreate the belt in a “Dior way”. Fast fashion brands, such as Pretty Little Things, tried to recreate a plastic model of the belt, that is becoming a big trend that goes along with cargo trousers or cargo skirts.

collaboration between Dior and Matthew Williams. picture from: Highsnobiety

Pretty Little Thing belt. picture: PLT

HOW TO STYLE THE ROLLERCOASTER BELT: - keep it simple-

The best way to style this must have? With a pair of cargos and a thing t-shirt. Here some of the "easy" outfits you could take inspiration from.

picture 1: www.reddit.com

picture 2: hypebae.com

CELEBRITIES WEARING THE ROLLERCOASTER BELT:

Bella Hadid and Off Set rocking Alyx belt. If you are looking for a wild look to take inspiration from, these two are the right people to look at.

picture 1: www.highsnobiety.com

picture 2: www.upscalehype.com