HERON PRESTON

“When you're not trying too hard and it just comes naturally, that's what makes you feel powerful and empowered when you are walking down the street.”

- Heron Preston, founder of the brand.

picture: www.nssmag.com

Heron Preston career started developing at Nike, where he was the global digital producer. It was matter of time before he was approached by Abloh, Williams and Saunders for a project. Kanye West approved his work as well, making him the creative consultant for West’s tour merch. The brand Heron Preston came soon after that. The first collection was launched in 2017 and it was a great success. Preston skateboarding influence was clear in the brand and it still is, as he says “skateboarding raised me”.

picture 1: hypebeast.com

picture 2, 3: www.vogue.com

picture 4: www.businessoffashion.com

MUST HAVE FROM THE BRAND:

Heron Preston denim jacket is the must have from the brand. Preston created many models of the item, making it either short or crop. It comes in different colours as well, from the typical orange one, symbol of the brand, to an amazing green.

picture 1: www.eraldo.com

picture 2: www.yoox.com

HOW TO STYLE THE DENIM JACKET:

Preston idea about clothes is really interesting. Clothes have to make you feel good and comfortable. Following his guideline, wear when you wear Preston you have to wear something that make you feel good. Maybe your favourite pair of denim jeans, or a concert t-shirt. It has to have a meaning for you. Here some ideas: