A COLD WALL*

“I did fashion because I’m an artist and an artist has to express what’s in their mind and what they’re feeling. I was just doing it for me. I still am. People should want to be in this industry because it’s part of who they are, not because of the immediate gains that can come from it” – Samuel Ross

picture: www.vogue.co.uk/

Founded in 2015, A cold Wall* is easily recognisable thanks to its style, that is a mix of utilitarian streetwear, that includes working classes uniforms, with technical outerwear. Founded by Samuel Ross, the brand is described by Vogue as “an art project based on exploring the cultural melting pot of the UK”.

The story of the brand sis quite interesting, Ross had nothing less than Virgil Abloh as a mentor. Virgil said in an interview: “I came across your account on Instagram – I use Instagram like a phone book or LinkedIn – and I recognised your genius just by scrolling through six images. I must have direct messaged you. I do that to this day too. If someone has the right personality, I direct message them and ask them to work on projects for me.”

picture: www.vogue.com

MUST HAVE FROM THE BRAND:

The iconic piece for A cold Wall is the hoodie with the logo. Even though they are moving away from that style, the logo hoodie is still the most sold item from the brand.

picture 1: www.dhgate.com

picture 2: www.farfetch.com

HOW TO STYLE THE HOODIE:

A hoodie is an easy piece of clothing to style. The suggestion is to style it with baggy trousers and a pair of sneakers.

picture: www.pinterest.co.uk

“I don’t really care about celebrities wearing my clothes because I don’t want to feed into that. There’s been a subversive movement away from certain types of branding with logos, I want to move away from all that noise.” - Samuel Ross