UNDERCOVER

Francesca Rondinone
Oct 30, 2019
2 min read

"Quite simply, I started to understand how to take the street culture, or music, or films, or art or other things that influence me, channel them through my own filter, and incorporate them into the things I want to wear myself. " -Jun Takahashi, fashion designer

picture: www.luxuo.com

Launched in 1993 by the fashion designer Jun Takahashi, Undercover founds its roots in the punk style. More in particular, the brand and the designer himself, always looked up to the Vivienne Westwood style and The Sex Pistols band. Takahashi is not just a designer, he creates art. A beautiful concept he expressed during an interview was that he creates what he wants to wear, that is very rare nowadays. "We make noise, not clothes" as well as the words "Balance" and "Aggressive" are very common to find in his creations, due to the punk influence.

pictures: hypebeast.com

MUST HAVE FROM THE BRAND

The must have for UNDERCOVER are surely the graphic t-shirts, also knows as the first item created from Takahashi while he was still studying to become a fashion designer. He started selling his t-shirts in a shop called "Nowhere" with his friend Nigo, founder of A Bathing Ape.

HOW TO STYLE THE ITEM

Styling a t-shirt could be considered the easiest thing to do right? Just wear a pair of denim jeans and sneakers. But this does not work for Takahashi, where “The More, The Better”. If you want to style it following the brand guidelines, free your mind and go for an extra punk look.